So when you are dealing with such a high-demand product, your customers will eventually expect quality. It is your job to provide quality products in attractive and convenient packaging. Good packaging is a major part of a cosmetic product’s sales. Well made boxes can enhance an item’s visibility while protecting the product, and making it more marketable. With that being said, a lot of the time cosmetic boxes are just used by companies as a formality. This carelessness might be keeping such businesses from unlocking their product’s true potential.